Founded in 1977 and housed on Levels 5 & 6 of the TD Garden, The Sports Museum features a half-mile of exhibits celebrating the history and character of Boston sports. Through its award-winning educational programs Boston vs. Bullies and Stand Strong, The Sports Museum leads the way in using the power of sports to help Kids build character and prevent and stop bullying.
All told, more than 35,000 upper elementary and middle school students each year experience a character-building Sports Museum educational program. Delaware North Companies, Inc. – Boston (the company that owns the TD Garden and the Boston Bruins) provides The Sports Museum with office space, exhibit space, and management support. The presenting sponsor of The Sports Museum is New Balance Athletics, Inc.
New Balance, headquartered in Boston, MA, is dedicated to aiding athletes in their fearlessly independent pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
The global brand, founded in 1906, has a rich heritage and a history of making purposeful choices that include leading with character, offering unparalleled product quality and innovation, giving back to communities and remaining committed to manufacturing a limited portion of footwear in its five US factories and one UK factory. New Balance is very proud to be the presenting sponsor of The Sports Museum.
Through videos and activities, the award-winning educational program leverage the power and example of Boston sports to help stop bullying in our schools and in our community.
We also represent the very best in community outreach. Thanks to funding from The Highland Street Foundation, New Balance, and others, we are able to bring Boston vs. Bullies and Stand Strong to schools and after-school programs free of charge. Let’s win this one together.